La Crosse Wisconsin Business Directory
Wisconsin's River City

La Crosse, Wisconsin

Where the Black, La Crosse & Mississippi Rivers Meet

52,680 Population
1841 Year Founded
3 Rivers Meeting
25+ Parks & Trails


Major Attractions

Iconic landmarks and experiences that define La Crosse

🌊

Riverside Park Must See

Historic riverfront park featuring the International Friendship Gardens, band shell, and paddlewheel boats along the Mississippi. Home to Rotary Lights each winter.

⛰️

Grandad Bluff

A 600-foot bluff offering panoramic views across three states and the full Mississippi River Valley. One of the most photographed spots in Wisconsin.

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Historic Downtown & Pearl Street

Vibrant shopping and entertainment district with craft breweries, boutiques, and beautifully preserved 19th-century architecture.

🚒

La Crosse Queen Paddlewheeler

Authentic paddlewheel boat offering scenic river cruises, dinner cruises, and special event cruises on the Mississippi River.

πŸš—

Dahl Auto Museum

Classic car collection showcasing vintage automobiles and La Crosse transportation history. A must for car enthusiasts visiting the Coulee Region.

🍺

Oktoberfest USA Annual

One of the Midwest's largest Oktoberfest celebrations, held annually since 1961. Expect parades, live music, and authentic German festivities every fall.


Popular Restaurants

From riverfront dining to beloved local institutions

🍷
The Waterfront Restaurant & Tavern
Upscale riverside dining with stunning Mississippi views. Renowned for seafood and steaks in an elegant setting.
πŸ₯©
The Freighthouse Restaurant Local Favorite
Historic train depot turned restaurant. Known for prime rib, craft beers, and sweeping river valley views.
🐊
Buzzard Billy's
Cajun and Creole cuisine in downtown La Crosse. Famous for alligator, jambalaya, and a lively atmosphere.
πŸ€
Dublin Square Irish Pub
Authentic Irish pub on Pearl Street with live music, traditional fare, and an extensive whiskey selection.
πŸ–
Piggy's Restaurant
Award-winning BBQ with farm-to-table dining featuring locally sourced ingredients and craft cocktails.
🎢
The Root Note
Music venue and restaurant combo. Great burgers, craft beer, and live entertainment in a welcoming space.

Parks & Scenic Areas

25+ parks, bluffs, beaches, and river trails across the Coulee Region

🌲

Hixon Forest 2,000+ Acres

Massive nature preserve with 30+ miles of hiking and mountain biking trails through stunning bluff country above the city.

🦁

Myrick Park & Zoo

Family-friendly park with a free zoo, marsh boardwalk, playground, and EcoPark nature center. A beloved local staple.

πŸ–οΈ

Pettibone Park & Beach

Popular beach on Barron Island with swimming, boating, picnic areas, and the Pettibone Boat Club on the Mississippi.

πŸŒ…

Black River Beach

Sandy beach at the confluence of the Black and Mississippi Rivers. Excellent for swimming and catching unforgettable sunsets.

🚴

Great River State Trail

A 24-mile paved trail following the Mississippi River through wetlands and river backwaters. Perfect for cycling and birding.

🎣

Goose Island Park

River island park with camping, boat launches, and excellent fishing for catfish and walleye along the Mississippi.


52,680 City Population
1841 Year Founded
3 Rivers Converging
3 Historic Districts
25+ Parks & Trails

Colleges & Schools

Higher education anchors La Crosse as a regional hub for students and healthcare professionals

πŸ¦…

University of Wisconsin–La Crosse

Home to 10,500+ Eagles. Renowned for health sciences, business, and liberal arts. Beautiful campus near the bluffs.

✝️

Viterbo University

Franciscan liberal arts university serving 2,500 students. Strong programs in nursing, education, and fine arts.

πŸ”§

Western Technical College

Two-year technical college offering 65+ programs in health sciences, business, and skilled trades for regional workforce development.

🏫

La Crosse School District

Serving 7,000+ students across Central, Logan, and LaCrossroads high schools, plus numerous elementary and middle schools.

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Aquinas Catholic Schools

Private Catholic K–12 education system known for strong academic programs and competitive athletic traditions.


Healthcare & City Resources

World-class medical care and key city infrastructure serving the greater Coulee Region

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Gundersen Health System

Major regional medical center and Level II Trauma Center. The first energy-independent health system in the United States, serving western Wisconsin and beyond.

βš•οΈ

Mayo Clinic Health System

Part of the renowned Mayo Clinic network, providing comprehensive healthcare services across the region with access to world-class specialists.

🎀

La Crosse Center

Multi-purpose arena and convention center hosting concerts, sporting events, trade shows, and major community gatherings on the riverfront.

✈️

La Crosse Regional Airport (LSE)

Regional airport with daily flights to Chicago, Detroit, and Minneapolis. Located just 8 miles from downtown La Crosse.

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Historic Preservation

Three National Register Historic Districts showcase Victorian and early 20th-century architecture throughout the downtown corridor.


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Events and Things to do in La Crosse Wisconsin January 2026

Date Event (Link) Location Time Notes Dec 31, 2025 Rotary Lights (last night of season) Riverside Park (La Crosse) Varies (see link) Holiday lights walk/drive Dec 31, 2025 Countdown to Noon Year | Children’s Museum Children’s Museum of La Crosse 10:00 AM – 1:00 PM Family/kids celebration + noon balloon drop Dec 31, 2025 Kids […]

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Date / Period Event / Activity Description / Notes Nov 28, 2025 – Dec 31, 2025 (daily evenings) Rotary Lights at Riverside Park Holiday light display with over 3 million lights β€” drive-through or walk/ride through the park; a classic festive tradition for La Crosse. (TravelWisconsin) Dec 5, 2025 Holiday Faire Friday Holiday-themed festive event […]

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Date Event Description Nov 4-5, 2025 18th Annual Sustainable Business Council Conference (La Crosse Center) Premier Upper-Midwest business-to-business sustainability conference. (La Crosse Local) Nov 6-8, 2025 La Crosse New Music Festival (Annett Recital Hall, UWL) Series of concerts and discussions exploring new music and its connection to place. (UW-La Crosse) Nov 13-15, 2025 Holiday & […]